Summit Spotlight: The Role of Public Acceptance in AAM

Gaining public acceptance is crucial in the rapidly evolving world of Advanced Air Mobility (AAM). Without the public's trust and confidence, adopting innovative technologies like autonomous aircraft and urban air taxis could face significant hurdles. 

In this episode of Aerospace Unplugged, our host, Adam Kress, is joined by Alison Wyrick, Senior Director of Innovation at Honeywell. Alison recently moderated a session at the 3rd Annual Honeywell Advanced Air Mobility Summit, where she and her distinguished panelists delved into the critical factors influencing societal acceptance of AAM. Listen for key takeaways from this insightful session and get Alison's perspective on driving public adoption of AAM through effective communication, strategic framing, community involvement, and more.

• Defining public acceptance in AAM.
• Common misunderstandings and missteps that organizations and industries make when trying to gain societal acceptance of new technologies.
• Behavioral science insights and cultural perspectives on technology adoption.
• Opportunities for the AAM industry to drive adoption.
• The role of community engagement and early involvement in the research and development process to influence public perception.

• Nancy Harhut, Behavior Expert, Co-Creator, HBT Marketing; NYT Best-selling Author  
• Dr. Jia Xu, CEO, SkyGrid
• Dr. Lis Blanco, PhD Social Anthropologist and Social Science Researcher